Jewelry is filled with illusion, hidden imperfections that you are not able to detect. You don’t get the choice of physically examining the item or comparing items on the computer. The online vendor is well aware of these limitations, taking full advantage of your emotional and convenient purchase. Don’t be fooled by all their return policies and guarantees. The vast majority of consumers will not return, it’s a fact. Just remember that “the bitterness of poor quality remains long after the sweetness of low price is forgotten”.